What does your Website say about your business or organization?

August 15, 2011   ·   By Vera   ·   No Comments   ·   Posted in Website Development

Do you have Website shame? Are you directing people to your Website?  Is it working for you? Your business Website is your most important marketing tool. How you appear to your potential customers can make or break your online success. It may be time to re-design, re-work and re-capture your audience.

Mother’s aren’t always right

My mother used to tell me that looks aren’t everything and you can’t judge a book by it’s cover. And in certain instances, that is true. But not when it comes to Websites. I know there are code monkey’s out there and marketing gurus that will tell you it doesn’t matter how your Website looks but it’s more important how it functions.  And absolutely it’s important how your Website functions in a search engine and how your user experiences your site, but it’s the look that will grab their attention and motivate them to contact you or buy your products. How a Website looks can hit a customer on an emotional level that’s subtle but effective.

Decisions are made in an instant

On a Website homepage you have only seconds to grab your guests attention.  If your homepage fails to do this, your guests won’t go further in to your Website. Enticing someone to stay on your site long enough for a sale or contact is the goal of any Website. Does your site motivate? Or is it out of date? Objectively look at your Website and answer these questions:

You’re hired!

How you look to others can motivate people to hire you.  After all, if you had to choose between a disheveled applicant and a equally qualified applicant who dressed well and smiled, who would you choose? How your Website looks to others can also motivate people to hire you or buy your products.